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About Us

Hickory Hollow Upland Sporting Gear is an online store only, originally headquartered in the midwest (Iowa), but relocated to south Florida in late 2022. Someday we hope to grow large enough to have a brick and mortar store, but all businesses have to start somewhere... So for now, we are located only online at www.EverythingUpland.com.


It all started for us in 2004, we began breeding and raising upland hunting dogs, specifically Llewellin Setters. In 2009 we expanded our business into the retail market with the launch of EverythingUpland.com to include upland hunting apparel, hunting supplies and bird dog training equipment to accompany our bird dogs. We have personally used many of the products that we carry in this retail store on our hunts and with our own dogs. Since we have hunted ourselves, we understand what products you need and how they will be used.


We aspire to create an all-encompassing site filled with everything you would ever need to enjoy your upland hunting sport all in one place. This means we will constantly be expanding our product lines to bring you the wide variety of products you will need from upland hunting field gear to equipment that will help you train your own outstanding bird dog, including the game birds! We are also excited to bring you some rare products and bring together many different items that you wouldn't normally see together on an Upland Hunting retail website. We welcome any suggestions you may have for expanding our product lines.


Our Commitment to You

We're committed to bringing you quality upland sporting goods at highly competitive prices and to providing you with a convenient and secure shopping experience. Our prices are at or below many of our competitors and will offer online specials from time to time to add to your savings, so we hope you will shop with us for all of your upland hunting gear needs.

You can shop at www.EverythingUpland.com online with confidence. Our entire site is protected with 256-bit encryption powered by RapidSSL* so your information cannot be captured or stolen by 3rd party criminals. You can verify that your address bar at the top of your browser shows the locked padlock symbol. (*SSL = Secure Socket Layer)

We have partnered with Authorize.Net, a leading payment gateway since 1996, to offer safe and secure credit card and electronic check transactions for our customers. www.EverythingUpland.com is registered with the Authorize.Net Verified Merchant Seal program.